By Frederik N | July 13, 2022
No matter the line of work you’re in, having a website is necessary. It is your window to the world and a unique chance to attract more customers.
But, since you’re here, you’ve likely made a website for your business. You now think about what the cheapest way to drive traffic to a website is. We’ve got good news! We’ll answer that question in our thorough guide on how to drive traffic to your website.
We’ll cover the essentials of SEO, Social Media, and PPC ads. You’ll learn:
- How to increase website traffic organically
- How to drive traffic to your website from social media
- How to increase website traffic without SEO
We’ll start with all the free ways to establish an online presence and drive traffic to your website. Then, we’ll explore paid but cheap strategies to try out.
Without further ado, let’s begin with SEO.
SEO is as old as the first search engine. All of them are hubs of massive amounts of traffic. They distribute it according to the user’s searches and the quality of the result. Nowadays, Google handles most of the search queries. Behind it are Bing, Yahoo, and DuckDuckGo.
Therefore, the majority of websites aim to fit search engines ranking criteria. Those who succeed get to profit from organic Google traffic.
One of the main reasons why many are competing to rank well is because once you do rank well, the traffic is completely free.
The basics of SEO are simple enough; set up a website, create a blog, write content and build links. That’s it! Sounds easy right? Unfortunately it is not as simple as that, but if you do all of these things, you will already be ahead of most.
However, as hundreds of millions of businesses are aiming for the same first page Google ranking, you have to do your best to outrank them. These are the crucial bases you’ll need to cover if you want to organically drive traffic to your website.
So how to drive traffic to your website with SEO? Follow these steps to get started.
1. Create a Content Plan
Creating a content plan is the first step in your SEO journey. The goal of the plan should be to establish clear objectives. These are some of the questions you must answer:
- What is the blog going to be about?
- How often will you publish new blog posts?
- How much traffic are you planning to receive?
- Are you going to allow guest blogging?
- What are the keywords you’re going to target?
Once you answer all of these questions, you’ll be ready to start creating your content.
Generally speaking, your blog needs to cover information related to your industry. You’re aiming to set yourself as the expert in your niche. That way, once someone reads your blog posts, they’ll see how professional you are. The goal is to get more clients.
After setting up your topic, it’s time to create a schedule. That’ll generate consistency, and your blog followers will know when they can expect a new blog post from you.
Setting your traffic goal is a great way to create an aim for your campaign. However, don’t tie your success to numbers.
Opening your blog to guest blogging is an excellent way to exchange links with other blogs. Plus, it can open new collaboration doors to you and bring more traffic from other blogs to your website.
Last but not least, do your keyword research and determine your ranking goals. Once you answer all these questions, create five to ten blog posts. You’ll always have some content ready, even when you can’t write new posts.
2. Make Sure Your Content Brings Value
Content value is important. If you create content that is truly helpful to someone, Google and other search engines will recognize it and rank your page higher.
Search intent is the first thing to keep in mind. Why and what is someone searching for? Offer a quality answer to them in your piece of content.
That way, you’ll get a low bounce rate on your website. It’ll automatically tell Google that your content is good.
3. Optimize Your Blog for Mobile
The majority of traffic today is coming from mobile devices. Therefore, your website needs to run smoothly on both big and small screens. Luckily, the majority of website builders today come with support for smaller screens.
Still, it wouldn’t hurt to run your website on your phone from time to time. Have a quick check to see whether everything’s looking good and working as intended.
4. Speed Up Your Website
Google offers a tool that you can use to check the speed of your website quickly. Head over to PageSpeed Insights and check how fast your website is loading. If anything’s running slow, it’ll tell you how to fix it. You can also check out our on-page seo tool which will perform a site loading speed test for you.
Page speed is a relevant metric, as Google wants to show websites that load fast, so that the end user has a better experience.
5. Engage Your Audience
Over time, as more people land on your pages, you’ll have to figure out a way to create a community. An excellent way to achieve that is to make a call to action in your content by reaching out to the reader.
Ask your readers to leave comments on your website. If they do, take a little bit of time and respond to them. They’ll truly appreciate it, and it’ll motivate others to leave their comments. Creating a successful SEO strategy is the cheapest way to drive traffic to your website. Even though it takes time, it can significantly pay off in the long run. With plenty of success stories around, it’s a clear winner when it comes to driving traffic to your website.
Social Media Presence
Millions of people spend hours on social media every day. It’s a clear indicator of where the average consumers are spending their time. That’s why establishing a social media presence is essential more than ever.
The good news is that it plays exceptionally well with your content strategy game. However, it’s essential to be present in multiple channels simultaneously.
Essentially, the more, the merrier. You want your business pages across all these social media channels. Let’s explore how to drive traffic to your website from social media.
Facebook is still the most prominent social media site. However, the only downside is that getting organic traffic is very challenging. That means that you’ll have to create various strategies to capture the attention of the network’s users.
To achieve that, consider relying on video in your content strategy. It’s an effective marketing approach.
As with content marketing, it’s essential to stay active on Facebook. So whenever you publish a new post or a video, share it on your Facebook page.
Instagram is another extremely popular social media network that is maturing. Still, getting organic traffic over there is possible through hashtags and newly introduced Instagram Reels.
This platform is highly visual, and if you want to make use of the content from your blog, you’ll have to create some infographics. People don’t expect reading walls of texts there.
Still, you can share critical takeaways in your colorful photo or video and call people to check out your new blog post.
Twitter is the perfect place to share your business updates. Use it to share links with your followers. Follow other people from the industry and check out what they’re doing.
Use the hashtags to attract people to your tweets.
Pinterest can drive a lot of traffic to your website. You just need to stay persistent and create an effective pinning strategy.
The whole platform is visual and perfect for sharing product photos. If you’re offering a physical product, use these Pinterest methods to drive traffic to your site. Build a community of people around your boards and watch your visitor numbers grow.
Many see TikTok as a Gen Z app, but it’s the fastest-growing app ever. The best part is that its growth is yet to continue as it’s a very young social media network.
It means that it’s the perfect place to get your organic exposure and use it to drive traffic to your website.
Create entertaining content for your followers and see how you can tie it up with your business website. It’s crazy how much organic reach you can have with this app.
That won’t last forever, though. As the network becomes mature, there’ll be less chance for organic growth.
Get that camera in your hands and start making those videos.
Are you thinking of creating video content? YouTube is the place where you should share them. The platform’s quite mature. However, it still has high organic traffic. After all, it’s technically the second biggest search engine. Leverage its traffic to improve your content strategy efforts.
Like with SEO, growing your YouTube channels takes time, but it’s well worth it once you succeed. If you’re wondering how to drive massive traffic to your website, a big YouTube channel is viable.
Depending on your business niche, LinkedIn is another viable option for driving traffic to your website. You can use the platform to publish content and grow your following.
Over time, your influence will grow. That’s excellent news as you’ll get more authority in your niche, leading to more visits to your site through LinkedIn.
LinkedIn is a long-term strategy, but with over 770 million users, your content can go viral on it.
Social media, in general, remains a vital piece of the content strategy puzzle. Use the networks to share your content and engage with followers. Remember, though; you’ll need to repurpose content for each social media network. Before you start worrying about how you’ll manage them all, app likes Hootsuite, Buffer, and Tailwind make the whole experience seamless. Use them to manage all your social media channels from one place.
Running PPC Ads
All of the previously mentioned approaches don’t carry any costs. However, there’s another side to the whole story. You can create PPC (pay-per-click) campaigns to get traffic to your website.
There are two ways to reach your target audience with your PPC ads. These are Google Ads and various social media PPC ads.
1. Google Ads
Running a Google Ads PPC campaign is a go-to solution for millions of marketers. First, you can use the platform to target particular keywords and rank them in Google search results.
Furthermore, Google’s Ad network features over 2 million websites covering around 90% of all internet users.
That means that you can use the Google Ads PPC campaigns to target potential customers anywhere around the world.
With Google’s mature platform, you get all the analytics data that shows how effective your marketing campaigns are. You can use the data to make them more effective in the future.
What about the price? That’s the best part. You set your daily budgets and put everything on autopilot. Once a user clicks on your ad, Google charges you. It repeats until the system hits a daily limit.
It’s the perfect way to drive traffic to your website without making huge investments.
2. Social Media Ads
Social media PPC campaigns function similarly. Mature networks such as Facebook and Instagram have users from all over the world. You can pick target audiences with high precision, making campaigns effective.
Then, like with Google Ads, you set your daily budget and let the campaign start.
This form of advertising is available on all social media marketing platforms. That includes:
As with Google Ads, once the ad’s charges hit a limit, the campaign will pause until the next day.
One of the most significant advantages of running PPC campaigns is that everything is completely automated. You create your campaign and set up how the ads are going to look, and that’s it. Once you start running ads, they’ll remain active until you run out of your budget.
If you’re wondering how to drive traffic to your website cheaply, running any PPC campaign is one of the best options out there.
Need Some Help? Get in Touch
If you’re looking for someone to help drive traffic to your website for you, you’re in the right place. Feel free to reach out to us if you need any assistance with growing traffic on your website. We can create and manage your SEO strategy and your Google Ads campaign. We look forward to hearing from you. Once you deploy all the strategies, you can rest assured that your traffic figures will go up.